How to Create a Cash Cow Channel: Tips and Strategies

Creating a successful channel can be a great way to make money, but it’s important that you have the right strategy in order to maximise earnings. A cash cow YouTube channel is one that is able to generate revenue consistently. 

In this post, we’ll take a look at how to create a cash cow channel with tips and strategies for making money with your channel, building a successful YouTube channel, creating content that generates revenue, and the best practices for monetising videos on YouTube or, indeed on

We’ll also explore some of the common challenges and pitfalls to avoid so that you can maximise your success. 

So if you’re looking for tips on how to create a cash cow channel either on Earneo or Youtube, keep reading!

What is a Cash Cow YouTube Channel

Cash cow YouTube channels are channels exclusively created in order to generate revenue. 

The creators never show their face or reveal their true identities, and they try to maximise views in order to tap into the YouTube payout (which is per thousand views).

The term “cash cow YouTube channel” was coined by Chase Namic, an entrepreneur now in his mid-20s. As a result of his multiple channels, many of which he outsources, he’s able to make around $100,000 per month!

As long as you have a niche that people are interested in, and are able to consistently create, upload, and promote content, cash cow YouTube channels can be extremely lucrative.

If you’re able to hire others to do this work for you, then this can become a highly effective form of passive income.

Tips for Creating a Cash Cow YouTube Channel

While how to create a cash cow YouTube channel is fairly straightforward, there are a few things to think about.

Be Prepared to Spend a Little

In order for you to begin making money on YouTube, you will need to begin by spending money. This is because, in an ideal situation, you won’t be creating the content for your channels yourself– you’ll be managing them.

While it may seem counter-intuitive, view any money you put into the creation and maintenance of your cash cow channels as an investment.

If you’re able to successfully monetise your channel and garner enough views, your investment should return to you tenfold.

Choose a Niche

Perhaps most importantly, you’ll need to identify a niche that people are interested in viewing. 

While microniches may work for regular YouTube channels, for a cash cow YouTube channel you may want to choose a broader niche that will get more views. Remember: this is how YouTube will make payments!

Some popular niche ideas you may want to consider include:

  • Listicles and top 10 videos
  • Film and book summaries
  • Luxury videos
  • Celebrities and gossip
  • Food and recipes
  • Life hacks and crafts
  • Personal finances
  • Cryptocurrency
  • History
  • Animals
  • Automobiles.

All of the above have large audiences. Even if you were to only choose one niche and had several channels and videos, you could still rack up the views.

However, the smartest way to earn as much as possible would be to have several channels, each with a different niche. 

That way, you can get a wide cross-section of potential viewers and- if you were especially smart– could cross-promote your other channels.

Whatever you pick, make sure you can come up with at least 50 different subjects for videos initially, and also ensure each channel only has one topic.

Develop Your Style

You’ll want to make sure that your content’s tone and style is consistent across your channel, and also appropriate for your niche. That way you can make sure that anyone you hire to work on your channel for you is also able to tone match.

Look at other competitors’ channels and video styles — how are they presenting their videos? Are they using top 10 lists? Are they presented as commentary?

Knowing what other people are doing successfully will be a good guide for your own channel.

Figure Out Your SOPs

Your SOPs (systems of operation) are going to be key to managing the workflow of your different channels, and your various contractors.

Think about utilising project management tools, such as Asana or Trello. You may also want to use a file-sharing system, such as Dropbox or Google Drive, in order to organise your content. This will also help all of your contractors.

By carefully planning and making sure all of this is in place before you start taking people on board as part of your team, it’ll make the process of managing them much easier, as well as cost and time efficient.

Hire Good Contractors

There are plenty of people out there looking for freelance work. Whether or not they’re any good, however, is another matter.

While it would be easy to burn through multiple sub-par freelancers, put the time into trying to find contractors who are:

  • Reliable
  • Hard-working
  • Cost efficient
  • Skilled at the task.

You may want your freelancers to complete a series of (paid) tests before integrating them into your team. That way you can be sure that you’re making the right choice.

Having long-term relationships with the right freelancers will be more beneficial in the long run. 

Additionally, freelancers who know that the projects are likely to be long-term, are generally more willing to put time and effort into their work, as it benefits them as well.

Upwork and Fiverr are both good sites to find freelancers for every aspect of your channel, from scripts to production and post-production.

Create Your Channel(s) on Youtube or Earneo

Finally, once you have all of the above in motion, it’s time to bite the bullet and create your channel(s)!

You’ll need to choose both a name and logo — whatever it is, make sure that it represents your channels and the videos you’ll be producing.

Also, make sure that you include tags in your channel. That way people searching for those particular keywords or phrases will find you.

Create Videos

When you’re first starting out, it may be more cost-efficient to have a more active hand in the creation of content, either in writing the scripts or doing voiceover. 

However, as you’re able to, you should start outsourcing as much as possible — freeing you up to manage your channels and start seeing the money come in!

Strategies for Making Money With Your Channel

Firstly, make sure that you’ve optimised your channel for the best possible SEO.

Cash cow YouTube channels rely on views in order to generate revenue. This means you want to get as many people clicking on your videos as possible.

Include keywords on your channel, in your videos’ titles, tags, and descriptions, and in the video as well. That way you can make sure that you’re giving yourself and your channel the best chance.

You’ll also want to make sure you’ve got a great thumbnail for your YouTube channel. Check out what other people in your niche are doing and what has lots of hits.

There are some essential bits you should know about creating YouTube thumbnails, such as the pixel size, but other things that work well with thumbnails include:

  • Bright colours
  • Minimal text
  • Close-ups on faces (not your own, obviously)
  • High-contrast backgrounds and text.

Once you’ve made sure your SEO is up to speed, there are a few other ways to make money through your cash cow YouTube channel.

Become a YouTube Partner

When you sign-up for YouTube’s Partner Program, you can earn from the ads that are shown on your content.

There are a few eligibility criteria involved, but you’ll need either:

  • At least 1,000 subscribers with 4,000 hours of viewing in the last 12 months
  • Or 1,000 subscribers with 10 million views of your Shorts in the last 90 days.

Not all views are valid, either — particularly views for Shorts in the Shorts Feed. Views of Shorts will also not count towards the 4,000 hours.

However, once you’re in, you can monetise your YouTube channel in various different ways. These include:

  • Advertising revenue
  • Paid membership to your channel
  • An online store through YouTube
  • Revenue from YouTube Premium users
  • Fan payments for Super Chat, Super Stickers, and Super Thanks.

There are various eligibility factors on all of these as well, which you should pay attention to.

Request creator monetization on Earneo

You can sign-up on and apply to the Earneo Creator Monetization Program and access monetization faster than on YouTube. With Earneo, you don’t have to worry about subscriber or view count requirements, as you can start monetizing your content right away.

Plus, you’ll have access to unique features like Viewer Monetization, allowing your viewers to earn rewards for watching your videos, which will increase your reach.

Sign Up with Affiliate Marketing

Affiliate marketing is a great way to monetise your channel, and there are plenty of affiliate partners out there to work with. 

Simply by linking to them in your video and video description, you can earn through any sales made.

Sell Merch

While you can use YouTube’s storefront in order to sell merchandise, you could also create a separate website to sell through. 

T-shirts, hats, mugs, and more could all have your branding on them, and you could earn from the sales of these items.

Create and Sell Online Courses

If applicable, you could sell online courses related to your channel’s content. This can be a really great way to generate another stream of passive income. 

All you have to do is create the course content, get it online, and then get people who are interested in your channel to purchase.

Collaborate with Brands

There are many ways to collaborate with brands. If you can get brands interested in working with you, they may even sponsor your video and pay you to feature and promote their products.

Brand collaborations can be long-term and lucrative, especially if you’re a good fit with each other.

Building a Successful YouTube Channel

In addition to many of the things we’ve already mentioned — choosing a niche, creating a YouTube channel, being consistent with your branding, and optimising for SEO — another important thing to bear in mind is your promotion and social media.

For every channel that you have, make sure that you have a corresponding social media account. Whether that’s on Twitter, Instagram, TikTok, or otherwise — these are all your potential audience.

Cross-promote, create teasers, and get people to your YouTube and Earneo channel(s)! Always make sure there’s a call to action for your viewers, whether that’s a “Like and Subscribe” or “leave a comment”.

When your viewers are engaged, they’re more likely to stick around for further content.

And if you aren’t getting the views or engagement you want (or want to improve), be sure to analyse your content. You can do this within YouTube, as on Earneo Creator analytics dashboard.

Analytics will show you where your views are coming from, and your demographics. That way you can tweak, improve, and make sure that your content is reaching as wide an audience as possible.

And don’t forget to utilise playlists! If you have playlists with your videos ready to go, this encourages people to binge-watch more of your content. In turn, this racks up the view count for your channel.

Don’t forget: Views mean revenue!

Whatever you do, make sure that you’re consistent. That’s not just across your branding, tone, and content style, but also in the frequency of posting.

The more videos you can put out, the more revenue you could potentially be earning over time.

How to Create Content That Generates Revenue

First and foremost, you should be creating quality content.

That means content that:

  • People want to watch
  • Brings value to them
  • Is presented and produced well.

So, the first two: Content that people want to watch, and that brings value to them. That’s where defining your audience comes in, market research, and analytics can help you.

You’ll need to know your audience — what are their habits? Where do they live? What are their motivations, values, and aspirations?

Knowing who your key demographic are means that you can tailor your content towards them, and thereby rack up the views.

Finally, the last point: content that is presented and produced well. Nobody likes grainy images, blurry videos, or crackly audio!

Take the time to make sure that the quality of your content is high enough that people will watch the whole video. 

YouTube has specific viewing thresholds that you’ll need to pass in order to generate revenue, so the longer that people watch your content, the better.

Make sure that you’ve also optimised as much of your video content as you can. This includes your video titles, descriptions, and thumbnails.

Remember that your content is key to creating revenue. Focus on a good script, excellent visuals and audio, and your views will come pouring in!

Best Practices for Monetising YouTube Videos

There are a few key rules for monetising your YouTube videos that you should bear in mind:

  • You’ll need a Google AdSense account

As Google sells ads to YouTube, make sure that you have an AdSense account and link it to your account.

  • Ensure you’re satisfying the YouTube Partner Program requirements

You can’t be approved for the program if you don’t meet all of their requirements, so read up on these and be prepared.

  • Enable monetisation

After you’ve been approved, you’ll have to manually enable this function in your YouTube Studio. There are various different ways to monetise your account and they all have different eligibility.

  • Comply with YouTube’s monetisation rules

There are lots of rules when it comes to monetisation. Make sure you read up on these and pay close attention. These include:

  • Obey copyright laws

This means not using copyrighted music, images, or content that is not yours and that you do not have permission to use.

  • Avoid red flag content

There’s certain content which is going to make advertisers not want to affiliate themselves with you. While there is no specific ban on this, it will put you at the far end of the money-making spectrum.

This could include:

  • Clickbait titles which are either controversial, misleading, or false
  • Misleading thumbnails
  • Controversial and shocking content
  • Excessive foul language.
  • Don’t be afraid to use other forms of monetisation!

This could include affiliate programs, merchandise, creating a Patreon, or selling video rights.


Creating a cash cow channel can be a great way to earn passive income, as long as you get the key steps right, and have a solid team of people working on your content for you.

Remember that in order to create and maintain your channel you’ll need to:

  • Define your niche
  • Define your audience
  • Create quality content that provides value for your audience
  • Build up a team of freelancers who can work on content in your place
  • Be consistent.

Be prepared to put in a decent initial investment — both financial and your time — but remember that if you’re successful in creating your cash cow channel, the return will be more than worth it.




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